The Transition of Levi Emmanuel Brand to Levi Sap Nei Thang

The Brand Levi Emmanuel

From its inception, the Levi Emmanuel brand under the I Am A Dreamer LLC has held a special place in the heart of Ms. Levi Sap Nei Thang. The name “Levi Emmanuel” is a combination of Levi Sap Nei Thang’s first name and the name of her beloved daughter, Emmanuel, who graced their lives for a brief but impactful time.

Baby Emmanuel

Baby Emmanuel was born on October 13, 2017, but tragically left this world just eleven months later on September 17, 2008. The “Levi Emmanuel” brand has been a testament to the bond between a mother and her daughter, a symbol of love and resilience.

Discontinuing The Brand Levi Emmanuel

However, Levi Sap Nei Thang has made the difficult decision to discontinue the Levi Emmanuel brand as her name, Levi Sap Nei Thang, has gained recognition and established itself in the industry. This transition is driven by a few significant reasons.

Under the brand Levi Emmanuel, Ms. Levi Sap Nei Thang has created a range of exquisite fragrances, perfumes, and colognes. One such fragrance was the renowned Justice Perfume.

JUSTICE Trademark Approved by USPTO

Recognizing the importance of protecting the brand, Ms. Levi Sap Nei Thang took the necessary steps to register the names of her fragrances with the US Patent and Trademark Office (USPTO). The name “Justice Perfume” was trademarked as “intent to use,” pending availability in the United States.

Upon receiving approval for the intent to use filing, Levi Sap Nei Thang filed for the trademark “Justice” in the beauty and cosmetic category. The USPTO granted the trademark, giving Levi Emmanuel the exclusive rights to use JUSTICE for their products.

JUSTICE Trademark Lawsuit

However, in 2015, the journey took an unexpected turn when another retail stock market company contested using the name “Justice.” Despite having the trademark approval, Ms. Levi Sap Nei Thang chose not to contest the lawsuit. As a result, the trademark court ruled in favor of the plaintiff, effectively ending Levi Emmanuel’s use of the name JUSTICE in the products.

The legal dispute and loss of the trademark caused immense distress to Ms. Levi, draining her energy and causing emotional pain. In light of these challenges, she decided to use her name as the safest way to continue producing her exceptional line of products.

Levi Sap Nei Thang has shared her deep pain and vulnerability over the loss of her daughter. Continuing to use Emmanuel’s name and referencing her in the brand’s identity has become emotionally challenging for Levi Sap Nei Thang. She has decided to remove her daughter’s name from the brand as part of her healing process.

The Levi Emmanuel Website Discontinued

The Levi Emmanuel website will be deleted as the brand undergoes a complete transition. This step is essential to fully establish Levi Sap Nei Thang’s name and brand identity in the industry. The process is expected to be completed by mid-2020.

The evolution of the Levi Emmanuel brand reflects the strength and resilience of a mother who has faced unimaginable loss. Levi Sap Nei Thang’s decision to discontinue the brand and focus on her name marks a new chapter in her journey that honors her daughter’s memory while allowing her to embrace her identity.